SELECTED BRANDS (SAMPLE)

1. Nike

Designing immersive brand experiences for Nike APLA, from retail spaces for seasonal campaigns to cultural activations and events beyond the store. Blending design, sport, and culture to create experiences that extend beyond retail and live as cultural moments.

2. Pull&Bear

Created global brand image strategies for Inditex, collaborating with local teams across markets to deliver consistent storytelling. Led high-impact events, campaigns, and activations worldwide while overseeing budgets, guiding creative teams, and partnering with PR, e-commerce, marketing, and merchandising to strengthen the brand’s global presence.

3. Starter

Led the development of fully integrated seasonal campaigns that spanned brand advertising, direct-to-consumer touchpoints, and immersive store experiences. From large-scale campaigns to digital content, I conceptualized and produced assets across web, email, and social platforms, ensuring consistency and impact. Managed the full creative calendar to align with business priorities while balancing bold creative expression with financial goals.

4. Danskin

Designed and produced campaigns that bridged retail, digital, and cultural activations. Created decks, packaging, retailer materials, and social campaigns reinforcing brand identity across global markets. Managed asset planning and execution to align business goals with a distinctive creative vision, elevating the brand across every channel.

5. Umbro

Created multi-channel brand narratives through digital experiences, promotions, and content features that connected with consumers at every touchpoint. Designed and produced marketing assets across platforms—web pages, emails, social posts, and digital advertising—while also delivering trade show and point-of-sale materials. Championed the integrity of the brand voice across digital and social channels, weaving cohesive stories that built connection and awareness.

6. TOW

Collaborated with designer Jonathan Meizler to define and build the luxury men’s accessories brand Title of Work. Led the development of its full branding foundation, starting with verbal identity and evolving into seasonal campaigns. Directed creative concepts, art direction, and storytelling for each collection, highlighting the fusion of art, science, and fashion through bold, imaginative visuals and innovative campaign executions.

7. Exuviance

With Ro New York, work the rebrand project for the brand, directing its creative expression across art direction, styling, photography, and digital content. Worked with a large cross-disciplinary team to deliver integrated campaigns spanning social, print, signage, in-store video, email, and web. Oversaw the entire creative process from concept to post-production, including photographer, director, stylist, and casting selection.

CALIFORNIA 2025